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I have been a user of this and other "Market" books in this ongoing series and have always been very impressed. Apart from the detailed descriptions of where a photograper can sell or exhibit his or her work I find the helpful stories and advice in the front and located throughout the book nearly as helpful. Also useful and a "freebie" is the ArtistsMarketOnline feature accessible with a code under a scratch off on the very first page. If you don't get your money's worth out of this book in a year, then you just aren't working hard enough.
I just finished this book and even though I was aware of many contextual examples existing in the world today it opened the door even further to this amazing new age we are heading into. When a technology shows itself to be desirable to both business and customers, doctors and patients, athletes and their trainers, and even employees and their bosses you know you will be seeing many iterations of that technology coming fast. Technology and procedures that make the world Contextually Responsive to our Needs and Desires is what the discussion is about. Think Google Glass, Sensors in Pills, your smartphone and software that takes the data these sensors and many more like them collect and make sense of it all.... then add in prediction and communication and you get context. When you need to be at the airport to catch a plane your phone can now alert you that it is time to leave without setting any alarms, there are many more examples but this one is simply "Google Now" on Android phones and has been released for almost a year already. Many people do not even know that Google Now exists and is trying to help them everyday.... but it is.
After reading "The Age of Context" you begin to realize that most peoples privacy fears are both underestimated and over-reacted to. We are already living in a world full of sensors collecting everything from weather to particle density to imagery and even more are used everyday to get us where we are going and to tell us when we need to do things we would forget otherwise. Some are even wearable sensors to inform us about our health and surroundings. My wife wore the first glucose sensor to hit the public market years ago, it was one of many things that helped her stay alive long enough to get a Pancreas Only transplant and be cured of Diabetes Type I. The technology is not perfect but it helped. Point is that your life will be affected by "The Age of Context" and its bewildering amount of intricate parts. Reading this introduction to the age which we are entering may give you a leg up on knowing where you can get help doing everything from catching your plane on-time to helping you stay on top of a deadly medical condition. Information is knowledge and this book has the insight to help you understand it all in simple modern laymen's terms.
I could not recommend the book more highly . . . I hope I have put that into Context for you.